An amazing customer testimonial from a client is better than 3,000 words of persuasive copy and a money back guarantee.
The client testimonial, from an enthusiastic existing customer, assures prospective clients that you are qualified, professional and aim to solve their most pressing business problems.
Learn how to use customer testimonials to gain customer loyalty, collect solid feedback and increase your client’s overall satisfaction.
A solid customer testimonial eliminates distrust
Put an end to the biggest questions forming in your potential customers’ minds. Solve to answer the following questions such as, “Can I trust you?” and “Why should I spend my hard-earned money with your company?” with an amazing customer testimonial.
Ease a new client’s fear of being ripped off by providing clear examples of your ability to solve problems and give real value.
A customer testimonial gives important feedback from existing customers
Your current client base has a wealth of information on ways to improve your current service and products. Before you ask for a client testimonial, ask both your satisfied and dissatisfied customers how best to serve their needs, now and in the future.
Your happiest customers will provide methods of how to retain their business. The unhappy ones will tell you frankly how not to drive away clients and improve your business model.
Create a system to collect customer testimonials
When planning your sales process think of methods to gather your clients’ feedback. Use these tips to plan an effective customer testimonial process.
· Attach a customer feedback form to an invoice submitted for payment.
· Alternatively, after receiving payment give your customer a thank you call, and ask for their customer testimonial during the follow-up.
· Include a short line in your freelance contract asking for your customer’s permission to use their information for future promotional efforts. This is a great way to make sure that you have your client’s permission to use their name and comments in your marketing and promotion tactics.
· Include a client testimonial form on your website contact page to gather customer feedback.
Amazing customer testimonials help grow your freelance writing referrals
Asking for an amazing client testimonial allows your current customers to feel appreciated. You are looking for methods to help solve their business problems, by asking for their feedback. In the process of asking about effective ways to help your existing customers, ask for referrals. Happy customers will enthusiastically refer friends and business colleagues to an extraordinary business that puts their needs and requests first.
Strive to get amazing customer testimonials
With a system to gather your clients’ testimonials in place, all that remains is your ability to insert the most persuasive statements in your marketing materials effectively. Find the most glowing and enthusiastic client testimonials and add them to your sales letters, website, and on your direct mail pieces.
Whether you have one client or 200, start thinking about systematic methods to get more customer testimonials. These ideas will help you to overcome sales objections and plan for the future avalanche of client referrals and satisfied customers.