Need help finding a new freelance writing gig? Consider marketing yourself at a trade show.

Because trade shows are industry specific and feature many small and large business owners selling their wares, it’s a great opportunity for a savvy freelance writer to connect with their target audience.

Whether you are a fashion writer or a technical freelance writer, here’s how to add trade show marketing into your marketing mix.

1. Scour the web for leads. Place your industry name and the words “trade show” into quotes in your favorite search engine. The web will reveal past, present and future trade show dates and times so you can plan accordingly.
2. Stock up on business cards. While resumes and portfolios are the way to market in the online world, you will have to be more creative when marketing at a trade show. When networking at evening mixers and in the trade show facility, pass out your business cards to business prospects who can use your freelance writing services.
3. Create a small marketing flyer showing your experience with your future client’s industry. To compete with all the vinyl banners and trade show displays hanging in the auditorium, create a sizzling marketing piece highlighting your experience and how you can help your future client make more sales and money.

As a beginning web content writer, have you said the following words to yourself?

“I’m just a new writer, so I only need a few business cards, a yahoo email address and a brochure that I printed at home to market my services.”

My response to your freelance marketing declaration, (if you are looking to charge at least 50 to 75 dollars an hour for your writing ) is…

Wrong Thinking.

Wrong Strategy.

Yields.

Wrong. Results. Read the rest of this entry »