As a freelance web writer, your clients may ask you to write content for their monthly newsletters and weekly email blasts.
Mailchimp is an email marketing solution with a wide list of reports and features that can increase the effectiveness of your client’s email marketing campaigns.
Using Mailchimp and a few email marketing tips, you can increase opens and clicks for your writing clients or when you are marketing for new freelance gigs.
Here’s how:
In this post, you’ll learn about:
Personalize the look and feel of your emails.
Yes, using the names of your prospects is important, but well-designed templates help to increase call-to-actions and readability.
Mailchimp provides hundreds of beautifully designed templates that’ll make your email messages stand out from the other messages in your prospect’s inbox.
Use a less-is-more approach in email headings and messages.
Write captivating and short emails that help to tell a story and gives a benefit to the reader.
A thought-provoking headline will help the chance that your clients and customers will not delete the email and read your offer.
Include content that is based on your customer’s needs and their interaction with your website.
If customers have recently signed up to the list or purchased an item, send a “Thank You” email.
Or if they’ve abandoned a cart or recently completed a review, send an email message to follow-up on their behavior. While it’s important to use the customer’s name, you need to add trigger-based email marketing solutions to retain and delight your customers.
With Mailchimp, you can use custom color swatches and table editing tools to create a targeted message that’s HTML-friendly and easy to use.
Remove any distractions from your email messages.
Keep your copy simple and error-free. Write messages that are simple and clear and are relevant to the customer segment or the person reading the message.