Grabbing the online reader’s attention is a daunting task.
With millions of blogs launched weekly and writers scrambling online to sell their wares, how do you stand out?
Use these 3 proven article headline writing techniques and watch your page views increase by leaps and bounds.
In this post, you’ll learn about:
1) Use your favorite magazines as article headline inspiration.
Wondering why People, Cosmopolitan and US Weekly fly off the shelves? The secret lies within their riveting headlines.
- “Lose 30 Pounds in 2 Weeks”
- “Cook a 4 Course Gourmet Meal for 3.99”
- “Angelina Jolie and Brad Pitt’s Love Child Revealed”
- “Miley Cyrus’ Vanity Fair Snare”
Magazine editors love controversial headlines that draw their readers in and sell glossies. Use outrageous, colorful and expressive article titles for increased clicks and page views.
Read Brian Clark’s brilliant post “The Cosmo Headline Technique” at Copyblogger.com
2) The article’s body is equally as important as the title. It must deliver on the headline’s promise and premise.
There’s nothing worst than a great headline followed by drivel for content. If you write a clickable title followed by disappointing information you’ll enrage the reader and hear the internet’s version of crickets as the audience quickly leaves your page.
When I think of a new topic, I write the headline first using funny, snappy or controversial verbiage then insert my keyword phrase second. If written properly, my audience is compelled to read on because of my crazy and obscure title.
3) Write your article headline first. Integrate your keywords second.
Keep the search engine gods happy with keyword-rich titles. Keywords are important for search but to lure loyal raving fans to your web page the clickable article headline is essential.
Failure to insert keywords will make you virtually unsearchable online. What’s the point of writing a great article when no one can find it or read it?
Your goal is to craft a memorable headline that is begging for a bookmark.
Here are a few successful strategies to write clickable article headlines.
- Apply creative license to your writing and transform dull and drab titles into amusing tidbits of entertainment.
- Always include your keywords in the first 3 to 5 words of the article headline.
- Tell a story with your title and subheads. The more similes and metaphors you include help to tell a familiar story in a new way.
- Internet readers want to be informed and entertained. Insert slang, popular terminology, historical references and buzzwords into your article subheads.
- Fill your article headline with keywords and use the subhead for that punch of entertainment and ecstasy.
Unlike the offline world, internet article headlines rely solely on words to sell your ideas.
Without pictures to explain your concept, your articles must have clickable titles that are descriptive, vivid and downright irresistible.
Please the reader first with an unforgettable headline followed by a brilliant article and they’ll come back to your page consistently begging for more.
